Bo Ah Kwon

I’m a product and visual designer with a background in psychology research. I was inspired to pursue a career in design after having helped a marketing professor at the Stanford Graduate School of Business write the book The Dragonfly Effect, which proposed harnessing behavioral science, design thinking, and technology for impact. I’m interested in crafting beautiful, impactful digital experiences while marrying my interests in behavioral science, business, and visual arts.

Product Design
Shelterluv - Field Services

Advocating for user-centered design

MVP Beauty App

Applying learnings from user testing

Avail Medsystems - Digital Help Center

Designing with technical constraints

The Dragonfly Effect - Design Research

Researching how behavioral science informs product design

Self-initiated project - Social Newsreader

Designing a user-centric product

Visual Design
WeFinance - Brand Design

Designing brand